Fulcrum Dynamic Earns First Review on Clutch

Technology plays a crucial role in maintaining and scaling your businesses. You need the right tools to accomplish these goals.  But in an ever-evolving landscape, it can be nearly impossible to keep up with all the available technologies you need to help your business to succeed.  That’s where we come to help you.

Fulcrum Dynamic is a small design and development company based in Round Rock, Texas. Established in 2019, our company goes above and beyond to make sure you have what you need to save time, resources, and effort. We bring world-class solutions to help you streamline your processes and lessen mundane concerns.

Working with an expert to wrangle the wild world of technology is vital, but choosing the right partner is almost as hard as figuring out the technology itself.  Who can you trust?

As we aim to prove the quality of our services to the public, the news that we’re about to share excites us. Most recently, Fulcrum Dynamic made its official debut on Clutch and received amazing client feedback for our work.

What is Clutch?

For those who aren’t familiar with them, Clutch is a B2B review and rating platform designed to help browsers navigate through the IT, development, marketing, and business services fields. The site is trusted by millions of corporate buyers and service providers, and it’s home to a massive collection of data-driven client reviews.

For our first-ever review, Dan Francis, the owner of StepStone Realty, LLC, wrote about our web development services. StepStone has been a long-time partner over the years, and the review was published on September 09, 2021.

Our main responsibilities involved API integration, middleware integration, and ensuring security upgrades for their platform. We worked closely with the client to make sure everything ran smoothly despite the challenges brought by the pandemic last year.

In the results and feedback section, the client wrote this when asked about what was the most unique aspect of our team:

“They were easy to work with, understood the goals, and easy to read code, allowing them a successful partnership.” — Owner, StepStone Realty, LLC

This is such an amazing review. This is an important milestone for us and we look forward to gaining traction on Clutch soon. If you’re curious about the full scope of this project, you may check out our profile on Clutch for further details.

With that being said, the whole Fulcrum Dynamic team sends their sincerest appreciation and thanks to StepStone Realty, LLC for helping us with our first review. As for our other clients, you can help us in this journey by providing us with your insights.

Making Waves in the ECommerce Space

The present and the future lies in eCommerce. As businesses take on the massive industry, Fulcrum Dynamic is stoked to be a trusted partner. Just recently, we’ve been made aware that Top Design Firms recognized us for our professional eCommerce development work.

To get you up to speed, Top Design Firms is a new B2B website that showcases the work and projects of industry experts like ourselves. According to their latest findings, Fulcrum Dynamic is among the top eCommerce web design and development companies in 2021.

We could not be more grateful for this overwhelming recognition. Our team is pumped to help more companies venture into the vast eCommerce market. Thank you Top Design Firms, our team, and our valued clients! Work with us and let’s help you reach your business goals. Don’t hesitate to drop us a line and tell us more about what projects you have in mind. Harness the power of technology with Fulcrum Dynamic.

Case Study: Industrial Automation (SCADA) and Web Application Integration for a Transloading and Logistics Provider


Our client is a market leader in oil field logistics and transload services.  They own and manage a nationwide network of transload terminals where they store and move millions of pounds of bulk sand, crude, and other materials to and from trucks, railcars, silos, and other containers.  Their services are a critical element in the energy supply chain in North America.

One of the client’s transload terminals.


This transload company contracted with one of their clients to install 4 200 ft silos to store frac sand and more quickly process inbound and outbound loads from one of their facilities. The silo installation included a pit and bucket elevator system for unloading railcars, truck scales and gate valves for loading trucks, and an automation system to control all this equipment remotely from an onsite scale house.

The top of a silo, taken from an adjacent silo. This is part of a four pack. These silos are actually at a different location, but are built to the same specifications, and are nearly identical in appearance.

The facility is owned operated by the transload provider, but the silos would be owned by the client and used exclusively for their product. The silos were constructed because this was one of the busiest terminals in the region, with an extremely high volume of trucks.

The facility is located in a small town on one of its major thoroughfares, and the long line of trucks waiting to be loaded had caused traffic blockage for the entire town, much to the annoyance of local residents.

The silos were designed to be managed using an piece of industrial automation software called a SCADA (short for “supervisory control and data acquisition”). This significant investment in mechanical equipment and software promised to increase throughput for the terminal. However, since the SCADA was provided by their client, the transload company had no control over the software, and limited access to its data.

The silos have a bucket conveyor system which carries product from ground-level, up to the top of the installations and deposits it in the appropriate silo with these conveyor legs.

Our client has a custom terminal management application, which we helped them build, and which manages inventory, bills of lading, transload billing, and all other aspects of on-site terminal operations. It also feeds data to report systems used by management and customers to make strategic decisions.

A view of the silo installation from below. The silos are just under 200 ft tall.

Any loads into and out of the silos needed to be tracked in the terminal management application in order to maintain accurate inventory, and to generate correct bills of lading. Additionally, the terminal management application needed to feed data into the SCADA system about the trucks being loaded through the silos, to ensure the correct product was loaded on each truck.


The SCADA system implemented at this site had limited integration capabilities. However, it was configured to write out a log of trucks unloaded and railcars loaded to a local MySQL database, in two separate tables. The system also had the ability to consume an XML feed of incoming trucks.

We had previously built the client a custom microservice service in Node.JS. It ran on an appliance installed at each of their facilities, and collected data from truck scales, interfacing with the terminal management application in the cloud through a REST API.

We modified this service, adding a microservice to provide the XML feed the SCADA required, pulling data from the terminal management application. We also added a service which would repeatedly poll the SCADA database for new and updated records in the relevant tables. Any new loads would be translated to the format required by the terminal management system’s REST API, and forwarded to that system, in as close to real time as possible.

Drafts loaded using the silo automation system are automatically imported into PropLogistics, and show up on the loading screen here.


This project had a very tight deadline but we were able to execute quickly and deploy our solution within just a few days. Our client’s operators on-site were able to run the automation system and load trucks far more quickly, increasing throughput while decreasing traffic.

The automation system received the truck and product data it needed to correctly assign products. The operations team was able to generate bills of lading through the terminal management application, utilizing all the optimizations already present in that system.

Since all load and unload events occurring at the silos were automatically logged in the terminal management application, they were able to track inventory without manual double entry, saving time and avoiding errors.

The transload provider was able to exceed expectations for their client, and the terminal became the most productive site in the client’s entire logistics network.

How to Use Zapier To Convert Your MailChimp Subscribers Into Salesforce Leads

A mailing list a great way to engage with potential clients and customers. However, companies are often left with a vague idea of who their subscribers actually are and how best to engage with them. In this article, we’ll explain how to connect MailChimp to Salesforce – a service for managing sales leads – through Zapier, making your mailing list and list of prospective leads each more effective.

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The Law of Inertia

I have been thinking a bit lately about the concept of inertia. “A body at rest tends to stay at rest, while a body in motion tends to stay in motion, unless acted upon by another force” or something very close to that. One specific application of this law is that it takes much more force to start something moving, or move it in the opposite direction, than it does to keep it moving the same direction it is already traveling. Of course, the law of inertia speaks to Physics, but it has applications in business and in life.

Recently I’ve observed this phenomenon specifically with New Years resolutions. I know a great deal has already been said about New Year’s resolutions, everything there is to say, one might think. It’s an arbitrary day, just like any other. Everyone breaks their resolutions within the first month, and often end up worse than they started because they’re depressed about their failures. Peoples’ resolutions are shallow and selfish. You get the idea. But you know what? I’m going to take a crack at it anyway.

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