Having an active newsletter is one of the best ways to make sure your customers are engaged with your service. However, incentivizing people to sign up to for an email subscription, keeping track of your subscription rate, and even setting up a sign up form for your site may be a little foreign to you. In this article, we’re going to cover how to do all of these automatically using Zapier and MailChimp.

For this, you’re going to need a MailChimp and a Zapier account. Both are free and easy to join. You’ll also need to be at least a little familiar with your site and how to embed things in it. To incentivize people to sign up for your email list, we suggest giving away a digital good for free. This can be a PDF, video, software sample, discount code, etc. The item will be different depending on what kind of service you are trying to promote. To be able to share the file, you need to have it uploaded online somewhere that allows you to share the file using a link. If you don’t already have the file uploaded somewhere, Dropbox is another simple and free solution that will allow you to upload the file and share it through a link.

Now that that’s out of the way, let’s get into it!

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