You may have encountered reader surveys on blog posts and may have found them rather annoying – but realistically, those blog posts help business owners understand their audience better which in turn allows them to improve their services or products even more.
Reader Surveys and How They Help Businesses
Reader surveys on blog posts are a tool used by bloggers to gather feedback and insights from their audience. These surveys can help bloggers understand their readers’ opinions, preferences, pain points, and challenges, which can inform their content strategy and help them create content that resonates with their audience. It is important to keep the surveys simple and short, with no more than 10 questions, and to offer incentives to encourage readers to complete them. The surveys should be easy to find and complete, either embedded directly into the blog post or on a separate page on the website. After collecting the data, bloggers should analyze the results and look for patterns and trends to make informed decisions about their content strategy and improve their blogs. By conducting reader surveys, bloggers can gather valuable feedback from their audience and make informed decisions about their content strategy.
If you are a business owner and are looking to get feedback from your audience in a non-direct manner, reader surveys on blog posts can be a useful way to gather feedback and insights from your audience. Surveys can help you understand your readers’ opinions and preferences, as well as their pain points and challenges. This information can inform your content strategy and help you create content that resonates with your audience.
Here are some tips for conducting reader surveys on blog posts:
- Choose the right type of survey: There are many types of surveys, including multiple-choice questions, open-ended questions, rating scales, and more. Choose the type of survey that best fits your goals and the information you want to gather.
- Keep it simple and short: Don’t overload your readers with too many questions. Aim to keep your surveys short and to the point, with no more than 10 questions.
- Offer incentives: Consider offering incentives, such as a discount code or a free ebook, to encourage readers to complete your survey.
- Make it easy to complete: Make sure your survey is easy to find and complete. You can embed it directly into your blog post or create a separate page on your website for the survey.
- Analyze the results: After collecting the data, analyze the results and look for patterns and trends. Use the insights you gain from the surveys to inform your content strategy and make improvements to your blog.
Conducting reader surveys can help you gather valuable feedback from your audience and make informed decisions about your content strategy. Similarly, adding reader surveys to your blog posts is a simple process that can be done without much technical knowledge.
Here’s a step-by-step guide to adding reader surveys to your blog posts:
- Choose a survey tool: There are many survey tools available, both paid and free, such as Google Forms, SurveyMonkey, Typeform, and more. Choose a tool that is easy to use and fits your budget.
- Create your survey: Use the survey tool to create your survey. You can choose from a range of question types, including multiple-choice questions, open-ended questions, rating scales, and more. Make sure to keep your survey short and to the point, with no more than 10 questions.
- Embed the survey into your blog post: Most survey tools provide a code that you can use to embed the survey into your blog post. Simply copy the code and paste it into the HTML code of your blog post.
- Make the survey accessible: Make sure your survey is easily accessible to your readers. You can add a link to the survey in the text of your blog post or create a separate page on your website for the survey.
- Promote your survey: Let your readers know about your survey and encourage them to participate. You can share the link to the survey on your social media channels or include a call to action in your blog post.
We have mentioned a few survey tools above, here is a short comparison between Google Forms, SurveyMonkey, and Typeform, which are the most widely and commonly used survey tools at present. Google Forms, SurveyMonkey, and Typeform are all popular survey tools that can be used to conduct reader surveys on blog posts.
A Few Points of Consideration:
- Ease of use: Google Forms is a simple and straightforward survey tool that is easy to use for anyone, regardless of their technical expertise. SurveyMonkey and Typeform are more advanced and offer more customization options, but may require some technical know-how to set up.
- Features: Google Forms is a basic survey tool that offers limited customization options. SurveyMonkey and Typeform offer more advanced features such as custom branding, multiple question types, skip logic, and more.
- Price: Google Forms is free, while SurveyMonkey and Typeform both offer free and paid plans. SurveyMonkey is generally more affordable, while Typeform is more expensive but offers more advanced features.
- User experience: Typeform is known for its sleek and user-friendly design, while SurveyMonkey and Google Forms have a more functional and straightforward design.
- Integration: Google Forms is integrated with Google Drive and can easily be used with other Google apps. SurveyMonkey and Typeform also offer integrations with other tools and apps.
At the end of the day, the best survey tool for you will depend on your specific needs and budget. Google Forms is a great option for those who are looking for a simple and free solution, while SurveyMonkey and Typeform are more suitable for those who need advanced features and customization options.